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Rebecca Davis
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Rebecca Davis
China
‘Little Women,’ ‘1917’ Likely Among First Films to Hit Reopened Chinese Theaters
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variety.com
variety.comBy Rebecca Davis editor “Little Women” and “1917” appear to be among the first titles that will hit Chinese theaters when they reopen in the wake of the novel coronavirus, new posters and promotion indicate.
The two titles have already passed Chinese censorship approvals and were scheduled for release in February, just after the Oscars, but were bumped when cinemas shuttered nationwide.
No release date has been set, but the two films have released new posters. The one for “1917” features two soldiers striding forward through a scrim of cherry blossoms and barbed wire above the tagline, “Make a date with cinemas, together as before.” The marketing is an interesting window into the sorts of messaging distributors think will pull
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