By Rebecca Davis editor China’s cinemas may now reopen for business if they follow coronavirus prevention protocols like capping visitor numbers, new guidelines issued by the country’s top administrative body said Friday.
The guidelines are the first official signal that Chinese authorities have softened their strict stance on exhibition sector closures.
However, no dates were mentioned. As of Friday evening, no films had been programmed and no cinemas reopened. Nevertheless, the news was met with an outpouring of enthusiasm on Chinese social media, with the hashtag “Cinemas Are Going to Reopen” viewed more than 340 million times on the Twitter-like social media platform Weibo by Friday night. “Finally, there’s a glimmer of hope!” wrote
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