Lanarkshire ice cream firm Equi's unveils summer flavours and new look

dailyrecord.co.uk:

Lanarkshire ice cream producer Equi's is launching three new flavours for summer - as well as a new logo described as "a cheeky nod to its Scottish Italian heritage".The much-loved local firm, founded in Hamilton more than a century ago and which now has its factory and headquarters in Rutherglen, is adding strawberry cheesecake, pistachio swirl, plus chocolate hazelnut & raspberry to its list of more than 50 flavours from Friday, July 19.It comes as the company unveiled a new look - an illustration of Michaelangelo’s statue of David, the world-famous Italian Renaissance sculpture, which has an ice cream cone on its head in a nod to Glasgow's iconic Duke of Wellington traffic cone.The Lanarkshire Live app is available to download now.

Get all the news from your area – as well as features, entertainment, sport and the latest on Lanarkshire’s recovery from the coronavirus pandemic – straight to your fingertips, 24/7.The free download features the latest breaking news and exclusive stories, and allows you to customise your page to the sections that matter most to you.Head to the App Store and never miss a beat in Lanarkshire - iOS - Android The three new flavours come as part of the company’s growth ambitions, which include projected growth of more than 40 per cent by 2027, taking them from turnover of £3.5m to £5m.Owner David Equi said: “We consider ourselves innovators when it comes to Scottish ice cream, and we know our customers are always keen to try new and different things, so we’re thrilled to be launching three delicious new flavours - and we’ve given ourselves a makeover.“We wanted our new look to reflect the pride we feel in both our Scottish and Italian heritage but also stay true to our fun, cheeky ethos that