When the lights dimmed at Monday's premiere of Disney/Pixar's Brave, held at the newly-named Dolby Theatre, a Dolby Atmos logo presentation greeted the audience and a new sound format was launched. “It’s more 3D than 3D images,” said the movie's director,Mark Andrews,of Dolby's immersive Atmos sound format.
AndKevin McKidd—who did voice acting in the movie—described the sonic experience as a "mind blowing." Disney/Pixar’s Brave is the first feature film to be mixed entirely in Atmos.
And the movie’s premiere, held as part of the Los Angeles Film Festival, gave the sound innovator a high profile opportunity to introduce its new format to Hollywood.
Read more on hollywoodreporter.com
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