Jo Ann Ross, First Woman to Lead Broadcast TV Ad Sales, Plans to Exit (EXCLUSIVE)
variety.comBrian Steinberg Senior TV Editor Jo Ann Ross, the first woman to run a broadcast TV network’s ad-sales efforts and one of the last senior ad-sales executives in the TV industry to hold direct relationships with advertisers when primetime broadcast programs were seen as the primary venue for Madison Avenue’s dollars, is leaving the industry, stepping down from her role as chairman of Paramount Global‘s ad sales division at the end of April.
Ross had already stepped back from day to day duties, ceding that role to John Halley, who was named president of ad sales for the company in 2022.
But her relationships with key sponsors were seen as valuable, as were the ties many of her senior executives had with media agencies and marketing executives.
She has stayed on at Paramount in a key advisory role. “Jo Ann has steered our advertising business from one milestone to the next.
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