Brian Steinberg Senior TV Editor These days, it’s never too early to start talking about the Super Bowl. Fox Corp’s 2025 broadcast of Super Bowl LIX is nearly a year away, slated to air Feb.
9 from New Orleans. During early talks with potential advertisers, however, the company is already making a bid to sell 30-second ads for at least $7 million each, according to three people familiar with the matter.
The price could mark a slightly higher starting point in negotiations than that established by Paramount Global, which aired Super Bowl LVIII in February to a record audience and initially sought between $6.5 million and $7 million for a half-minute ad berth.
Fox declined to make executives available for comment. Super Bowl pricing often doesn’t emerge until later in the year — or at least until the start of the industry’s annual “upfront” market, when U.S.
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