Jay-Z was yesterday given a chance to expand on why working with perfume company Parlux back in 2013 was so “frustrating”. Back to provide a second day of testimony in his legal battle with the fragrance firm, he critiqued his former business partner’s “crappy, lazy work”, including a “b-rate” commercial and unapproved Superdrug alliance for his Gold Jay-Z perfume brand.
The problem with the product, he was basically arguing, wasn’t his failure to promote it, but Parlux’s terrible marketing.Parlux sued Jay-Z – real name Shawn Carter – back in 2016, accusing the rapper of failing to meet his commitments to plug the Gold Jay-Z brand that they partnered on, resulting in millions of dollars of losses for the perfume maker.
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