IU takes flight in eccentric music video for ‘Holssi’
nme.comIU has unveiled the music video for ‘Holssi’, one of two title tracks for her forthcoming mini-album ‘The Winning’.Released today (February 16) at 6pm KST, the song is the second off ‘The Winning’ to receive a video treatment after ‘Love Wins All’ last month.
That music video starred BTS’ V as the male lead alongside IU. The clip for ‘Holssi’ follows IU as she sings about being a “spore” that takes flight in order to bloom elsewhere.
Later, she’s joined by dancers who similarly take flight into the sky, as a giant inflatable Tweety Bird watches from the background.“Follow me, gonna go to win / Follow me, fly high to the top / You say ‘hoo’, I may fly / You say ‘hoo’, then I fly,” IU sings on the track’s groovy chorus. “Follow me, even without wings / Follow me, rise up into the air / You say ‘hoo’, I may fly / You say ‘hoo’, then I fly.”Due out February 20, ‘The Winning’ will consist of five tracks, with ‘Shopper’ serving the mini-album as its second title track.
A music video for ‘Shopper’, directed and narrated by DPR Ian, will be released alongside the album next week. Watch the teaser here.In a four-star review of ‘Love Wins All’, NME’s Rhian Daly hailed the track as “a masterclass of a ballad”, adding: “It makes you feel every ounce of emotion naturally, subtly leading you there through tone and lyricism rather than heavy-handedly signposting how it wants you to feel and react.”Meanwhile, B-side ‘Shh..’, which notably features vocals from NewJeans‘ Hyein and Cho Won-sun from Roller Coaster, will also receive a music video.
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