A “renaissance” in TV advertising has led ITV to be bullish about future prospects, as the UK broadcaster unveils a four-point ad plan.Driven in part by the UK’s emergence from the Covid-19 pandemic, ITV is projecting record advertising revenues this year of almost £2BN ($2.7BN), an increase of 23% on last year and £100M ($135M) up on the previous record from 2015.ITV revealed this morning that revenues increased by 28% in the first nine months of this year and next year’s programme budget will increase to £1.16BN ($1.56BN), which includes spend on December’s football World Cup in Qatar.Speaking on an investor call this afternoon following the results, ITV CEO Carolyn McCall said: “It is clear the economic rebound has provided a strong
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