Interpublic Group, LeBron James’ SpringHill, Launch Joint Venture
variety.comBrian Steinberg Senior TV EditorLeBron James has a new teammate.The basketball legend’s SpringHill Company is launching a joint venture with U.S.
advertising giant Interpublic Group that aims to pair Interpublic’s clients with a range of creators aligned with SpringHill, whose productions include films such as “Hustle” for Netflix; “The Wall” for NBC and “These Hands,” a project made with Procter & Gamble.“We are really good at finding and developing diverse talent, and with that, create amazing opportunities for brands to create authentic stories,” says Devin Johnson, president of SpringHill, in n interview.
He added: “I don’t think there’s any limit to the kinds of categories or brands we can work with.”The new joint venture will be known as IPG x The SpringHill Company, and aims to connect creators of color with Interpublic’s clients, which include big advertisers such as Keurig Dr Pepper, Moderna, Verizon, General Motors and Microsoft.
Under terms of the deal, SpringHill will work to pair up Interpublic advertisers with creative talent that might encompass anyone from artists to athletes.
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