Interpublic Group, LeBron James’ SpringHill, Launch Joint Venture
Brian Steinberg Senior TV EditorLeBron James has a new teammate.The basketball legend’s SpringHill Company is launching a joint venture with U.S. advertising giant Interpublic Group that aims to pair Interpublic’s clients with a range of creators aligned with SpringHill, whose productions include films such as “Hustle” for Netflix; “The Wall” for NBC and “These Hands,” a project made with Procter & Gamble.“We are really good at finding and developing diverse talent, and with that, create amazing opportunities for brands to create authentic stories,” says Devin Johnson, president of SpringHill, in n interview.