Hulu Hires WME’s Brandon Shaw as Vice President of Originals Publicity
variety.comJoe Otterson TV ReporterHulu has hired Brandon Shaw to serve as vice president of originals publicity, Variety has learned.In his new role, Shaw will report to Candice Ashton, who was recently promoted to senior vice president of originals publicity and events.
Barrie Gruner is executive vice president of marketing and publicity for Hulu Originals, with Shannon Ryan overseeing the group in her role as president of content marketing for Hulu and General Entertainment.
Shaw will be responsible for managing Hulu series PR efforts including executive media relations, media campaigns, and trade and announcement strategies.
He will start at Hulu at the end of March.Shaw most recently served as vice president of corporate communications at WME, where he worked the agency’s leadership on the communications strategy for the company.
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