Hulu Originals Hires Communications Exec Brandon Shaw As VP Publicity

deadline.com:

Industry Corporate Communications vet Brandon Shaw is heading to Hulu Originals as their VP, Publicity.Shaw will manage Hulu Originals’ executive media relations, high level media campaigns, trade and announcement strategies.

He starts Monday, March 28 and will report into Candice Ashton, newly elevated SVP, Publicity & Events, Hulu Originals.Barrie Gruner serves as EVP, Marketing & Publicity, Hulu Originals with Shannon Ryan, President, Content Marketing, Hulu and General Entertainment overseeing the group as a part of her purview.Shaw comes to Hulu Originals from WME where he’s served as their VP Corporate Communications.

Shaw worked closely with the agency’s senior leadership, guiding communications strategies for the company. He was also closely involved with social impact and D/I communications for WME and served as the entertainment business and trade media contact for other Endeavor business units.

One of the key highlights during Shaw’s run at WME was working closely with Poet Laureate Amanda Gorman shortly after she delivered her profound, moving and show-stopping poem “The Hill We Climb” at the 2021 inauguration of President Joe Biden.Previously he served as Director, Corporate / Executive Communications for ICM Partners.