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Howard Stern Sirius XM Renewal Seen As Imminent, Boosting Company Shares

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deadline.com

Dade Hayes Finance EditorHoward Stern, whose defection in 2006 from terrestrial radio to satellite defined the new medium, is reportedly on the verge of signing a long-awaited contract renewal with SiriusXM.Investors are taking Bloomberg’s report of a $120 million extension as gospel, boosting shares in SiriusXM more than 4% on double their average trading volume.The company has not yet addressed the report, but the company has been under the gun because the marketplace in audio has grown competitive.

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