Holly Willoughby's 'Plan B' in major 'career pivot' after This Morning exit

dailyrecord.co.uk:

Holly Willoughby may be set for a career revamp after the presenter sensationally quit This Morning after 14 years on the show.The 42-year-old could potentially have her sights on presenting for the likes of Netflix, according to one PR expert.The news that Holly was leaving This Morning for good came on Tuesday after she told fans that the 'difficult' decision was taken for 'me and my family'.Now, Edward Coram-James, chief executive of Go Up PR agency, whose expertise is crisis management, has outlined the next steps he believes the star will take in a bid to 'future-proof' her career reports the Mirror.And whilst reports claim ITV was blindsided by the star's exit, finding out just minutes prior to her statement being published, Edward argues her days on the daytime programme were 'numbered' regardless of its recent controversies.The expert outlined what he reckons is in store for the well-known presenter, from fronting adventure shows on Amazon and hosting reality TV series on Netflix, to maintaining her sought-after role on Dancing on Ice while balancing her fashion partnerships and lifestyle brand Wylde Moon.Despite there potentially being a number of contributing factors at play behind the star's departure, Edward claims that her exit "reflects a recognition that, for her career to last, she needs to pivot towards something more future-proof.

One of the defining factors about Willoughby is her intelligence and shrewdness, and the harsh reality of the future prospects of morning TV will not have escaped her."He also argues that there has been an obvious and ever-increasing shift from terrestrial-based programming to streaming-based content, therefore says it is wise for Holly to be thinking about new online