Holly Willoughby relies on this £7 hair buy for a volume boost

ok.co.uk:

Have you ever wondered exactly how Holly Willoughby gets her soft bouncy waves? Well, wonder no more, because we have the secret hero product behind her gorgeous curls, and it costs just £7.

The This Morning presenter’s go-to hair stylist, Ciler Peksah, recently revealed that the secret volumising product she swears by is the John Frieda's Luxurious Volume Perfectly Mousse, which is priced at just £6.99 here.

The volumising mousse is an important part of the host's hair routine, and helps give her waves plenty of bounce and volume, without weighing her hair down or making it look greasy – perfect for those of us with fine, flat hair.The mousse has been formulated with Air-Silk Technology that gives hair thickness and bounce, whilst still leaving it soft and silky to the touch so you don’t need to worry about rigid or sticky curls.The formula primes hair ready for styling, so you can add it to your usual routine before you use any heat such as curling tons or wavers.

Celebrity hair stylist Ciler shared the steps she takes to achieve Holly’s signature beachy waves over on Holly’s Wylde Moon website, saying it: "creates long-lasting volume no matter how fine the hair – and it’s great value too!." She recommends using a generous amount of the John Frieda Volume Lift Thickening Mousse and applying it to damp roots, before blow drying your hair.