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Reba Macentire
Michael Schneider
‘High Potential,’ ‘Matlock’ and ‘Happy’s Place’ Are Off to a Good Start. But What Does a Broadcast ‘Hit’ Rating Look Like Now?
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variety.com
variety.comMichael Schneider Variety Editor at Large “Broadcast’s back, baby!” one network head recently crowed to Variety. And actually, they’re not wrong.
After last year’s disastrous fall, when the Hollywood strikes led to a mostly improvised lineup, the networks are finally back in full force.
And despite a messy launch disrupted by the election, extreme weather events and a media business in freefall, broadcast has reason to feel a little pep in its step.
Fall TV, of course, isn’t what it used to be when broadcast was the only game in town. But as the industry adjusts to a new normal in how viewers consume television, primetime series are showing true resilience.
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