Jane Fonda and Lil Nas X are among the faces of Gucci’s new sustainable line utilizing recycled, organic, bio-based and sustainably sourced materials.
The campaign designed by creative director Alessandro Michele is dubbed “Gucci Off The Grid” and features the first collection from the Italian fashion label’s Circular Lines initiative, which began as a way to minimize the brand’s use of raw materials and decrease their waste output.
Featuring solvent-free adhesives and recycled polyester thread, the line’s main fabric source is 100 per cent regenerated nylon made from pre- and post-consumer waste.
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