Gordon Ramsay & Fox Launch Food & Entertainment Platform ‘Bite’

deadline.com:

Gordon Ramsay and Fox Entertainment have teamed to launch Bite, a food and entertainment brand featuring culinary and lifestyle content, products and more.

Created under Fox Entertainment and its Gordon Ramsay production partnership, Studio Ramsay Global, Bite is touted as offering culinary content, and giving advertisers and brand partners greater reach to engage with Ramsay and Fox’s audience of over 100 million-plus food-loving fans. “Bite is an innovative fusion of my nearly 20-year collaboration with Fox, blending all the experiences, excitement, competition and personality we’ve created together under this original, singular food and lifestyle venture,” said Ramsay. “This new brand will cater to every flavor of food fan with an enticing array of original series, compelling food stories and endless digital content that audiences everywhere will eat up!”  Bite also announces its inaugural consumer products partnership with leading cookware brand HexClad.

Through a first-of-its-kind strategic partnership and investment, HexClad becomes an official sponsor across a range of Fox and Studio Ramsay Global-owned food content worldwide.

Through the Bite Digital Network, which serves as the brand’s digital and social content hub, original series so far include Idiot Sandwich, Ramsay’s new digital culinary competition series inspired by the chef’s viral meme; Next Level Kitchen, a digital companion series to Next Level Chef, and the new Bite Digital Originals banner, featuring a slate of next-gen culinary creators and personalities, such as Next Level Chef stars Tineke “Tini” Younger (Season 2) and just-announced Season 3 champion Gabi Chappel. “To food fans around the world, the Bite kitchen is open,” said Rob Wade, CEO