SUNDAY AM UPDATE, Refresh for more analysis and chart: Without Paramount’s Top Gun: Maverick in the marketplace, the Thanksgiving box office was much lighter than previous holidays, grossing an estimated $141.3M over 5-days, off 46% from 2019’s pre-pandemic holiday.
Two family movies, Disney’s animated Encanto, which banked 52% of its $40.3M 5-day gross from Latino and Hispanic audiences, and Sony’s Ghostbusters: Afterlife which delivered $35.3M in its second weekend over Wednesday-Sunday, were the top destinations for families.
Worldwide, Encanto hit its global studio projection with a $70M start.For our previous updates of the Thanksgiving box office, click here.If Disney CEO Bob Chapek is wondering whether families went to the movie
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