Brian Steinberg Senior TV EditorGeneral Motors, one of the nation’s largest advertisers, is trying to build new roads for minority-owned media outlets, part of a broader push on Madison Avenue to address a large gap between what is spent on large national media properties and media companies operated by owners from diverse backgrounds.The nation’s largest automaker said it intends to hold an “upfront” with minority-owned media outlets that will give those companies a chance, essentially, to make a pitch for some of its ad dollars.
The proposed summit “will encourage existing and potential partners to submit an overview of their business for consideration by GM for deeper engagements,” the automaker said Friday. “The process that will be.
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