Full Throttle for São Paulo Film-TV Body Spcine at Ventana Sur

variety.com:

Anna Marie de la Fuente With Brazil under focus at Ventana Sur’s this year, highlighting the work of Spcine, Cinema do Brazil and Projeto Paradiso, São Paulo film-TV commission Spcine has organized a series of panels and other events to signal Brazil’s return to normal after the devastating tenure of Jair Bolsonaro.

With President Lula da Silva back in the saddle since his stunning re-election in October 2022, confidence in Brazil as a partner in film and TV investments is awakening large expectation.

As part of its VS agenda, Spcine will be promoting São Paulo city’s 20%-30% cash rebate for foreign shoots and international co-productions in a bid to attract new investments to São Paulo’s audiovisual sector and expand relations with international companies and institutions.

Attending the Buenos Aires confab organized by Cannes’ Festival and Marché du Film and Argentine film-TV institute INCAA is a delegation from the Spcine Affirmative Network as well as professionals from key São Paulo companies and representative entities. “We are very excited about our participation in Ventana Sur, which is an extremely important spotlight for the creative economy in Latin America,” said Viviane Ferreira, president of Spcine, who added: “We have designed activities and institutional supports that demonstrate the political, economic, and social potential of São Paulo’s audiovisual industry.” A survey on the socioeconomic impact of the São Paulo’s audiovisual sector has revealed that it contributes approximately BRL 5.18 billion ($1.05 billion) to the GDP and generates 57,600 jobs in Brazil.