the coronavirus: Jason Voorhees.The masked killer from “Friday the 13th” is taking a machete to the city’s epidemic with a PSA on the importance of preventative face wear.
Ogilvy, the ad agency behind the unorthodox promo, wrote on Instagram that they wanted to convey the “life-saving message” to “invincible”-feeling young people by tapping into pop culture.In the resultant clip, the slasher villain known for slicing up campers at Camp Crystal Lake is seen nonchalantly strolling around NYC while pedestrians flee before him.“It’s not easy — the mask makes people uncomfortable,” intones an unseen narrator while a dog walker in Central Park avoids Jason’s attempts to pet her pooch.
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