Christopher Landon is resurrecting the day-and-date release topic after initial box office results for Halloween Ends have it coming in under studio estimates.
The Freaky director is calling out movie studios for releasing movies in theatres and streaming services at the same time. “Ooooooh I feel another rant coming on: Today it’s the Day & Date release strategy for Halloween Ends.
Stop doing this. Please. It doesn’t work. Studios: stop gambling with filmmakers and their movies to try and prop up your fledgling streaming services,” Landon tweeted. RELATED: ‘Halloween Ends’ Opening Lower Than Expected: Is Day & Date Peacock Release To Blame? Halloween Ends was estimated to finish off its first weekend at $55M with Jamie Lee Curtis’ Laurie Strode potentially facing serial killer Michael Meyers one final time.
However, as the box office results were reported, the film is expected to only make $43.4M in theatres. Landon is attributing the underwhelming results to Universal releasing the movie to Peacock subscribers on the same day as theatres.
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