Josh Richards USA record president Music Company Josh Richards USA

Executive Turntable: TalentX Founder Named Triller Chief Strategy Officer, Radio Promo Vets Launch New Company

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Social media star, entrepreneur and TalentX Entertainment co-founder Josh Richards has been named chief strategy officer at AI-driven music video and entertainment platform Triller, which he also invested in.

In his new role, Richards will lead strategy at Triller while also overseeing the company’s implementation of live streaming and monetization tools.

Triller, a rival to the wildly popular video-sharing platform TikTok, last year raised $28 million in a funding round led by Proxima Media last year, also drawing investors including Snoop Dogg and Lil Wayne.

In June, the platform -- which currently has music licensing partnerships with Warner, Sony Music and UMG -- hit 50 million monthly active users. “After seeing the US and other

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