Elizabeth Wagmeister Senior CorrespondentE! is no longer in business with the Kardashians, but the network is still leaning on the family as it launches its latest show.In an overtly self-aware moment, E!
is readying to debut a new reality show about comedian Nikki Glaser, and in the promotion for her upcoming series, the network is in on the joke, giving a wink and a nod to the lucrative family franchise that they aired for 15 years.“Keeping up is so last year.”“We swapped 5 brunettes for one blonde (it was cheaper).”Those are just some of the taglines E!
is using to promote Glaser’s new show, titled “Welcome Home Nikki Glaser?,” which premieres on May 1.Essentially, E! is recognizing that they’re no longer home to “Keeping Up With the Kardashians” (the family now has a new show at Hulu), and Glaser is leaning into her brand of self-deprecating and carefree comedy. “Welcome Home Nikki Glaser?” will follow the stand-up comic as she uproots her fast-paced Hollywood lifestyle to move back home to her small-town in St.
Louis, going on a journey of self discovery, while hilariously showcasing her parents, childhood friends and even her ex-boyfriend.“St.
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