For the second consecutive month, people are watching more television. Time spent watching TV increased by about 2.2% month-over-month in October, according to Nielsen.
The primary uptick in viewership came from broadcast, which managed about 26% of overall viewing for the month — a 10% increase from September’s 24.2%.
That’s its its largest share since February 2022. Sports made up about 25% of broadcast usage last month, increasing 19% compared to September.
However, dramas stole the spotlight with nearly 27% of overall broadcast viewing — a significant 42% jump from last month. As expected, streaming still dominated monthly viewing with 37.3% of the overall number, which is slightly higher than last month’s 36.9%.
Read more on deadline.com
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