Strictly Come Dancing fans accused the BBC of pulling a 'cheeky' move during the week 10 results show. Viewers were surprised the channel decided to advertise co-host Claudia Winkleman's new show The Traitors right in the middle of the November 27th broadcast.
Tess Daly interrupted proceedings to give Strictly fans a sneak peek of the heavily promoted series, which begins on Tuesday night.
But fans were quick to comment on the sneaky bit of cross promotion, with some unhappy because the results show was already ten minutes shorter due to the football.
One fumed: "Considering it’s a shortened show, someone has a brass neck advertising Claude’s new show in the middle of the results!
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