Disney Underscores Kids & Family Market Rule at MipJunior
variety.comLiza Foreman When it comes to kids and family, Disney still rules. Anybody doubting that just had to catch Disney Branded Television’s presentation of company’s buying needs, given by Rick Clodfelter at Saturday’s MipJunior.
100 or so execs sat listening to him. Far more delegates packed out the little standing space at the JW Marriott’s Salon Suquet in Cannes.
Very few execs left, dismayed they couldn’t get a seat. Many looked like they were hanging on Clodfelter’s every word. At the session, 30 Minutes with Disney Branded Television, the executive director, content acquisitions & partnerships had a lot to pack into a much shorter window than last year when there was no physical event. “Last year, MipJunior lasted four months,” he said. “Because we did it all on Zoom.” He made sure it was worth the standing effort, giving MipJunior delegates multiple tips for collaborating with the long-standing studio.
Content the studio is looking for includes multi-cam sitcoms, holiday and fourth quarter programming, he said. Disney magic isn’t always as simple as waving a wand, he explained. “Look at ‘Bluey’.
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