“Are you really doing a domestic box office marketshare piece?”Such is the whine from several studio insiders and corp comms folk.Of course, we are.
Why wouldn’t we? In the best and worst of times, in the published horserace of box office dollars, we still need to know where the studios stand when all the dust settles, even if the pandemic kept business at bay with $4.55 billion for 2021 in U.S.
and Canada, below the expected $5.2 billion.What continues to frustrate many major studio theatrical executives in this annual exercise is how the Disney-Fox merger continues to tip the scales in both a global and domestic box office race.Disney is clearly counting all of their labels–Disney, 20th Century Studios and Searchlight, and proclaiming
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