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Jem Aswad-Senior
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2020
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Jem Aswad-Senior
Concert Industry Could Lose Up to $9 Billion in Ticket Sales This Year, Study Shows
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variety.com
variety.comBy Jem Aswad Senior Music Editor In a worst-case scenario, the concert industry could lose almost $9 billion if coronavirus quarantines don’t lift by the end of the year, according to a study just published by the trade publication Pollstar — and that figure does not include associated businesses such as transportation, production, marketing, concessions, security, sponsorships and more.
While Pollstar projected a $12.2 billion year for the industry based on its first-quarter chart — which was up 10.9% over 2019’s record-setting year to $840 million for 2020 while ticket sales rose 4.5% to 9.4 million — those projections changed virtually overnight as much of the country went into lockdown over the past few weeks. “Estimating what might
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