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Comedy Central Int'l Bets on Global Formats, Diversity

02.10.2020 - 19:40

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hollywoodreporter.com

hollywoodreporter.com:

ViacomCBS' Comedy Central brand has been rolling out global formats across various international markets, including content shot during coronavirus lockdowns, and featuring diverse talent to better serve existing audiences and attract new fans.

And London-based company executive Kerry Taylor is happy with the results so far. "We are tracking our video views, including engagement and social sharing," Taylor says. "This year, we have seen an incredible increase in our video views, 164 percent [through August] on our social platforms," which are more and more important to building an audience.

And even the linear Comedy Central channels in some key markets have seen total viewership growth this year through August. For example, Comedy Central.

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