Comcast-owned European pay TV giant Sky is looking to reduce its programming costs by being "a lot more choiceful around where we spend our money and where we don't" in discussions with content companies, CEO Jeremy Darroch said on Wednesday.
Speaking during the virtual Bank of AmericaSecurities 2020 Media, Communications & Entertainment Conference, he said the increased capabilities of showcasing content in various ways on the premium Sky Q service was a key driver here.
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