Comcast CFO Weighs In On A Great Paris Olympics – “Big Moment For Company” And “Not Without Risk”
deadline.comComcast is still crunching numbers on the Summer Olympics in Paris but Chief Financial Officer Jason Armstrong said today “it was a big moment for the company” and “quite frankly, it was one that was not without risk.” “We’ve had three Olympics in a row that, between time zone and pandemic, had underperformed our expectations, no fault of our own, just, you know, things that were out of our control.
And so that had the Olympics on shakier footing, if you will, headed into Paris. And so we had a whole company effort to lean into this and make it spectacular, to get it back on the right footing, and to set up Milan, LA and then whatever comes after that.
The next couple are sort of locked in and should be great as well, but they will be even more great if Paris was really, really good and [we] sort of set the right tone for that,” he told investors at a media conference.
The 2024 summer games ran from July 29 through August 11 and averaged 30.6 million viewers across all NBCU platforms for the Paris Prime daytime telecast (2-5 p.m.
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