By Todd Spangler NY Digital Editor CNN has acquired Canopy, a 15-person startup that developed a personalized, privacy-focused content-recommendation engine.
The WarnerMedia-owned news outlet said it will use Canopy’s technology to accelerate development of a new project to connect users “to trusted sources, storytellers and creators.” Terms of the deal weren’t disclosed.
Launched in 2018, Canopy had raised $4.5 million led by Matrix Partners, according to Crunchbase. CNN said all of Canopy’s 15 employees will join the news organization, led by founder and CEO Brian Whitman, who previously served as Spotify’s principal scientist.
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