Brent Lang Executive Editor of Film and MediaCinemark isn’t sold on AMC Theatres plans to shorten the length of time that films play in theaters.
The pact, which trims theatrical windows at AMC locations, was made with Universal Pictures and will allow movies from the studio behind “Jurassic World” and “Fast and the Furious” to potentially debut on premium video-on-demand after 17 days in cinemas.“We believe an exclusive theatrical window is critically important,” Cinemark CEO Mark Zoradi told investors during an earnings call on Tuesday, adding that, “An aggressive shortened theatrical window could have an adverse impact on the mid-to tail-end of a film’s life.”Zoradi said his company is willing to have talks with other studios about.
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