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Cinemark Boss Mark Zoradi On Universal-AMC Deal: “Aggressive Shortened Theatrical Window Could Have An Adverse Impact” To Movie’s Life

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Anthony D'Alessandro Editorial Director/Box Office EditorCinemark CEO Mark Zoradi weighed in this morning on all the noise that Universal and AMC stirred up last week with their plan to crunch the theatrical window to 17 days.“Consistent with our past practices, Cinemark does not comment on the actions of our competitors.

That said we believe an exclusive theatrical window is critically important. While we have publicly stated that we’re willing to have conversations with our studio partners to evolve windows, we’re mindful that an overly aggressive shortened theatrical window could have an adverse impact to the mid-to-tail-end of a film’s life,” said Zoradi on today’s Q2 call addressing the elephant in the room.

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