Last week, a landmark deal between AMC Theatres and NBCUniversal rocked the film industry, as the two agreed to shorten the exclusive theatrical windows for films from nearly three months to merely 17 days, allowing for the film studio to release features on Premium VOD less than three weeks after they debut on the big screen.
Needless to say, this was a divisive move, not just in the minds of analysts and film fans, who might see this as an inevitability, but also with theatrical exhibitors and cinema chains, such as one of AMC’s biggest competitors, Cinemark.
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