CBS rang in the new year with a ratings victory for Nashville’s Big Bash. The country music program averaged an audience of 7.85M across the night, marking a 75% increase over last year.
Nashville’s Big Bash aired from 7:30 p.m. to 1 a.m. ET with an interruption for local news to air in the 10 p.m. half hour. During the first 7:30 to 10 stretch, CBS averaged 8.21M viewers, which is up 113% from last year’s 3.9M.
Unsurprisingly, the program peaked right as it began with 11.93M viewers trailing over from NFL coverage (Chargers-Broncos or Chiefs-Bengals, depending on the market).
After the local news break, the final hour of primetime coverage averaged 6.93M viewers from 10:30 to 11:30 p.m. ET. That was up 51%.
Read more on deadline.com
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