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‘Candyman’: Universal, Monkeypaw Prods. Launch #TellEveryone Social Impact Initiative

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variety.com

Angelique Jackson In advance of the Aug. 27 release for Nia DaCosta’s “Candyman,” Universal Pictures and Jordan Peele’s Monkeypaw Prods.

have launched a social impact initiative connected to the film, with the hashtag #TellEveryone.Directed by DaCosta, the new movie stars Yahya Abdul-Mateen II, Teyonah Parris and Colman Domingo and paints a new picture of the Candyman urban legend with a focus on the social justice elements of his story.The campaign kicked off with star-studded in-person and virtual influencer screenings hosted by Lupita Nyong’o (who starred in “Us”) and Savannah and LeBron James hosting additional screenings in Atlanta and L.A.

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