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Can Ellen's "Be Kind" Brand Survive a Not-Very-Nice Scandal?

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hollywoodreporter.com

Ellen DeGeneres' Twitter profile picture looks like a lot of other COVID-era ones. The illustrated image features the talk show host, her signature blond crop and piercing blue eyes on display, wearing a mask.

But the written message across the pandemic-friendly face covering that was once considered her mantra is likely now to elicit derision and eye rolls: "Be kind to one another." DeGeneres, who built her talk show career on being "nice," is facing a crisis that once would have seemed unfathomable: accusations that she fostered a "toxic" environment on the set of her top-rated eponymous talk show.

A July Buzzfeed investigation — which detailed claims of intimidation, racism and sexism levied by current and former employees of The Ellen.

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