Camila Cabello stars in Victoria’s Secret first bilingual fragrance campaign

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Priyanka Chopra Jonas, Megan Rapinoe, Paloma Elsesser, and Bella Hadid are partaking in Victoria’s Secret new era.Camilla Cabello and her friends arrived on Coachella’s weekend two as the souls of the partySelena Gomez & Camila Cabello share a funny TikTok and sip martinisCamila Cabello takes a lie detector test and says if ‘verified’ guys slide into her DMs“I think there was a natural synergy between my journey as an artist and as a person and the journey that Victoria’s Secret has been on to support women and their authentic selves,” Cabello told Bazaar. “The fragrance itself, Bombshell, and the campaign we partnered together to create is all about being confident in who you are and celebrating that person—that you’re always worthy of being seen and enjoying everything life has to offer.”Referring to the brand’s first bilingual collaboration, the star said she feels proud to be able to celebrate her background like this. “It’s so special to me.

My Mexican-Cuban heritage is core to who I am, and it’s something I really drove back to with my album and reconnecting with everything and everyone that I love,” she told the publication. “To be able to feel proud and confident to be myself in this campaign, and have it celebrated in this way and on this scale, is incredible.”The Bombshell campaign—the brand’s best-selling fragrance—also comes with an immersive experience.

The brand is hosting The Bombshell Gardens at the High Line in New York City from May 3 to 9 to reveal how the perfume evolves.Cabello also said what it means to be a bombshell. “To me, being a bombshell is having the courage to be who you are, on the good days and the bad days.