Box Office: ‘The Marvels’ Misfires With $47 Million, Lowest MCU Opening Weekend of All Time
variety.comRebecca Rubin Film and Media Reporter Disney‘s Marvel Cinematic Universe is no longer a bulletproof box office franchise. That much is clear after “The Marvels” misfired with $47 million in its opening weekend to land the worst debut in MCU history.
Initial tracking was closer to $75 million to $80 million, but those projections shrank dramatically in recent weeks to $60 million to $65 million.
With bad buzz and actors like Brie Larson unable to promote the film due to the strike (which finally ended on Friday), “The Marvels” didn’t even match those disappointing estimates.
Only two other films in the sprawling series (“The Marvels” is the 33rd installment in 15 years) have opened to lower than $60 million: 2008’s “The Incredible Hulk” with $55.4 million and 2015’s “Ant-Man” with $57.2 million, not adjusted for inflation.
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