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Body Hair in a Razor Ad? Thank Georgina Gooley

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After decades of brands thinking they need to show laughably smooth skin to sell shaving products, Georgina Gooley had enough.

And along came Billie. By Despite the fact that razors have a singular purpose, it’s wild to think that up until three years ago, there still hadn’t been a single .

Not only is it bad advertising—what’s the point of showing a razor’s efficacy on already shaved legs?—but this outdated strategy has upheld warped ideals of beauty for generations of women.

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