“I definitely didn’t want to try and make a puff piece Barbie. I wanted us to run at the scary things as much as we celebrated the wonderful things,” executive producer and star Margot Robbie said during a panel for the movie at Deadline’s Contenders Film: Los Angeles panel on the film. “That’s exactly why I went after Greta [Gerwig], because I was like, ‘She would do that.'” Robbie secured rights to the iconic doll through her production company LuckyChap before approaching Gerwig and Gerwig’s partner Noah Baumbach to pen the script.
While she didn’t exactly have a story in mind, she knew in the right hands the film could become “something incredible.” “Everyone in the world knows Barbie.
If you look at a map, which we showed in the pitch presentation for this, it’s like Barbie’s recognition spans the entire world,” Robbie said.
Incredible is exactly the word to describe the film, which grossed $162 million in its opening weekend at the domestic box office.Read more on deadline.com
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