Nellie Andreeva Co-Editor-in-Chief, TVDays after Peter Rice unveiled the structure of Disney’s General Entertainment division for TV content, which included a new Disney Branded Television unit run by Gary Marsh, the former president and chief creative officer for Disney Channels Worldwide announced his first major hire.Longtime Disney TV casting executive Ayo Davis has been named to the newly created position of EVP, Creative Development and Strategy, Disney Branded Television.
She will oversee all live-action programming created by Disney Branded Television for Disney+ and the Disney Channel, Disney XD and Disney Junior networks– scripted and unscripted series, movies and specials — reporting to Marsh, President and Chief Creative.
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