He will play an entertainment titan in The BLVD, which is being worked up as a six-part series set in LA’s hottest boutique public relations agency during awards season.

Keegan’s character will be Jake Flynn, head of a rival PR firm that is poised to depose longstanding celebrity publicist Persephone Reed (Kinmont).

Also starring in the indie production are Chelsea Gilson, Jordi Vilasuso (The Young and the Restless, Guiding Light), Vincent Irizarry (Bold and the Beautiful, All My Children), Nichole Tom (The Nanny, Beethoven), Adam Huss (Power, General Hospital), Candace Kita and Eric Himel.

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