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AMC Entertainment Embraces Retail Investors With New “Connect” Platform, Free Popcorn

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AMC Entertainment launched an unusual program today called Investor Connect to communicate directly with a mass of individual investors in the U.S.

that now own more than 80% of its stock and have been steadily buoying it higher.“Many of our investors have demonstrated support and confidence in AMC.

We intend to communicate often with these investors, and from time to time provide them with special benefits at our theatres.

We start with a free large popcorn on us, when they attend their first movie at an AMC theatre this summer,” said CEO Adam Aron.The exhibitor called AMC Investor Connect “an innovative, proactive communication initiative that will put AMC in direct communication with its extraordinary base of enthusiastic and passionate

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