Researchers at media agencies GroupM and Magna Global are forecasting double-digit gains in ad spending in 2022 as the industry continues to bounce back from a Covid-ravaged 2020.GroupM’s annual forecast projects farther out than Magna’s, estimating that global ad spending across all platforms will top $1 trillion by 2025.
In 2021, according to GroupM, the tally was $763.2 billion, up 22% from 2020. Magna’s figure for this year was $710 billion, also up 22%.Like 2021, which exceeded GroupM’s earlier outlook of 19% growth, 2022 is “poised to grow faster than we predicted in June,” the company wrote in the report.
The forecast for 2022 is now nearly 10%, up from the prior expectation of 8.8%. The company sets aside U.S. political ad spending,
Read more on deadline.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.