reports Digital Platform

Advertising’s Robust Recovery This Year Will Be Followed By Double-Digit Gains In 2022, Media Agencies Predict

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deadline.com

Researchers at media agencies GroupM and Magna Global are forecasting double-digit gains in ad spending in 2022 as the industry continues to bounce back from a Covid-ravaged 2020.GroupM’s annual forecast projects farther out than Magna’s, estimating that global ad spending across all platforms will top $1 trillion by 2025.

In 2021, according to GroupM, the tally was $763.2 billion, up 22% from 2020. Magna’s figure for this year was $710 billion, also up 22%.Like 2021, which exceeded GroupM’s earlier outlook of 19% growth, 2022 is “poised to grow faster than we predicted in June,” the company wrote in the report.

The forecast for 2022 is now nearly 10%, up from the prior expectation of 8.8%. The company sets aside U.S. political ad spending,

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