Mike Fisher Las Vegas Netflix show information sports Digital google Provident Mike Fisher Las Vegas Netflix

Advertisers Will Tune In To Streaming In 2024 As More Services Court Brand Dollars

Reading now: 406
deadline.com

Las Vegas trade show CES always kicks off the new year in gadget-happy style, showcasing the innovations that will (sometimes) define the future.

Alongside all of the autonomous vehicles and 8K drone cameras at this year’s January confab, something less tangible but just as significant will take up space: streaming advertising.

Disney, which launched an ad-supported tier of Disney+ a year ago and now fully owns veteran ad purveyor Hulu, will have a sizable presence, as will players like Roku, Paramount Global, NBCUniversal and Amazon.

Netflix, which entered the ad game just before Disney, will have its first-ever booth on the CES show floor. Why so many words from streaming sponsors all of a sudden?

Read more on deadline.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA